Foundation for Developing
Research Innovations
Our Understanding
Behavioural science
Two decades of research in various domains has given as a deep understanding how human brain functions in terms of their behaviour. This understanding helps us why an individual would buy into an idea or concept or for that matter a product, and what needs to be done to make them buy into the same. This also helps us understand the political behaviour of human beings.
Understanding of the SDGs
The Sustainable Development Goals (SDGs) formulate the road map for the development sector, we do have a deep understanding of all 17 goals and the indicators thereof.
Understanding of various evaluation frameworks
The evaluation frameworks worked over by various scholars and the data from syndicated research conducted to provide a deep understanding. We have studied them well, and wish to use these insights for future projects.
Market understanding
Another outcome of understanding behaviour gives one the ability to understand the market. Coupled with that closely following the agri-business and FMCG markets as well as the automotive markets provides us with the capacity to read them better.
Projection and estimation
We have good team with statistical background to be able to project our findings to the universe of your choice, be it the programme area, the market your product wants to reach to or the constituencies you would like to win.
OUR SERVICES
o Market research
- Market sizing
- Demand estimation
- U&A Studies
- Ad pre-testing
- Ad evaluation
- Product testing
- Customer Satisfaction
o Development Research
- Need assessment
- Situation analysis
- Formative research
- Knowledge, attitude and practice studies
- Programme evaluation
- Landscaping surveys
- Facility assessment
o Political research
- Opinion polls
- Result prediction
- Party and candidate imagery
Social Media
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eCommerce
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Help & Support
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What We Do
Domains we work on
- Need assessment and situation analysis
- Formative research
- Concept and product testing, including, communication pre-testing
- Knowledge, attitude and practice studies
- Program evaluation
- Usage and Awareness studies
- Demand estimation studies
- Video documentation
Sectors we work on
- Poverty alleviation and livelihoods
- Child protection and rights
- Human resilience
- Health and nutrition
- Education and early child development
- Agri-business and agri-products
- FMCG
- Automotive industry
When Would You Need Us
To evaluate the programme/ marketing effort
To monitor the progress of the programme/ marketing effort
To disseminate the programme learnings
To get the insights required to create a programme/ new concept
To conceptualize a programme
Social Media
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eCommerce
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Help & Support
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Organizations Who Trust Us
Our Divisions
Akyumen Research & Consulting is the research innovation division of FDRI. Taking care of new research models and innovative ideation to generate insights. The division looks out for the best practices in research across various domains and sectors and tries to adapt them for the customized client needs
Parfact Operations & Research is the field operations innovation division of FDRI. Taking care of new techniques in data collection and processing. Bringing in innovative ideas using technology, while maintaining the sanctity of the data being collected. The idea is to adapt with the changing times and stay relevant.
Social Media
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eCommerce
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Help & Support
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OUR TEAM
Meet Our Leadership
Soumya Sinha, Director
Soumya, is been in the research industry for the last two decades and has the experience of working on a plethora of research domains. After graduating from IIFM, Bhopal, Soumya, has been involved in various prestigious research studies while working closely with various organisations. He has spent most of his time working in the research industry working in research and consultancy organizations and also had a brief stint with BBC Media Action, India as the head of research. He has extensive experience in research designing, with a complete understanding of all types of research methodologies. He has had the experience of applying theoretical frameworks and approaches on applied research to provide structured and scientific data collection and providing actionable insights.
KK Ambast, Director
Ambast, has been a part of the research industry for more than two decades. He has been working to operationalize data collection and processing for many international research and consultancy companies, including the Nielsen Company, IMRB and TNS on varied projects. He has in-depth of knowledge of the ground realities in rural as well as urban India across people from wide range of economic sections from owners of high-end luxury cars to slum dwellers or poorest of the people in the most under-privileged part of the country. Ambast has a strong understanding of understanding the research concept and converting that into the field. He has been phenomenal in handling many large scale and prestigious Central government research studies of repute.
Request Free Consultation
Get In Touch
Reach Us
- Plot No 303 Ground Floor Ashoka Enclave part III, Sector 35 Faridabad Haryana.121003
- fdri.contact@gmail.com
- +91-129-4062375